1. Make a list of your favorite topics to read, write, and learn about. Include everything you habitually find yourself interested in, even if at first thought it sounds unprofessional or silly. Give this task the time it deserves, by settling down with pen and paper for an hour.
2. Pick one that’s broad enough to make a career out of. You’ll know it’s the one when you can come up with ten different article ideas about that topic in ten minutes or less. Decide to become a writer that specializes in this topic.
3. Start telling people that this is your job. Build a blog that introduces you as Your Name, Writer and indicates your specialty. Use your social media accounts to share helpful links on this topic. To keep yourself accountable, begin telling everyone you know that this is your job.
4. Begin pitching editors and other people in positions to hire you. Introduce yourself with your new job title, and pitch some of the article ideas you generated in step two.
5. Paying work may not come right away. Write all the time anyway. Assign yourself articles to write, and publish them regularly on your blog. Your identity as a niche writer is valid as soon as you begin putting effort into it, not as soon as you begin getting paid.
6. Begin to get acquainted with the people in your niche. Get to know community leaders. Find out where other people who are interested in this topic spend their time—both online and off. Introduce yourself to the other writers covering this topic. When you publish an article on your topic, make sure to let these people know.
7. You may not have been very good at journalism at first. You may not have been a trained writer or experienced with web publishing. Keep learning and pushing yourself. Read books, tutorials, and the articles of writers you admire. As you continue to practice by posting on your blog, you will get better.
8. As you continue to share your work and that work keeps improving, people will start to notice. Some of these people will be able to hire you. Take the opportunities that feel right to you, and celebrate your victories.
9. As the opportunities continue to accumulate, consider quitting your day job. If you can make enough on your writing alone, and it feels right to you, quit. If you prefer to keep your niche writing as a side gig, don’t. In both cases, stay choosy about your job opportunities, picking places to write that treat you and your topic well.
10. You are becoming a known writer in your field. This is only the beginning. Continue to improve by taking on larger and more ambitious projects. Write books or teach courses alongside writing articles. Begin thinking about what you want to be remembered for as a writer. Do work you can be proud of that reflects that.

P.S. If you’re wondering how I know this works, I lived it. Still living it, in fact. And I look forward to letting you know what steps 11 through 20 are, someday.

Photo credit: David Joyce

If you’re a geek writing about geeky things, I’m already inclined to love your writing. I don’t think anyone makes a better guide into a community than somebody who is already a member of it.

For instance, I’d rather read a guide to fanfiction written by a fanfiction reader or writer than an article by somebody who has just Googled the definition of “fanfiction” for the first time. That sounds like an exaggeration, but oh, it exists, it’s on a sports site of all things, and it’s not pretty.

Being a geek writer will help you avoid the major pitfalls that come with writing about fandom. You won’t belittle your subject or your readers. You’ll be less likely to flub major parts of the community’s lexicon or mythos. And you’ll actually know what you’re talking about!

It’s that last advantage, however, that can be as much of a curse as a blessing.

Which brings me to my premise: the number one mistake that geek writers make is assuming that everyone knows as much about their fandom as they do.

We geeks have some pretty obscure knowledge, and that can lead to some unfortunately obtuse reporting if we don’t rein it in. It’s the written equivalent of when I’m sharing my love of Gundam modeling with somebody at a party and their eyes glaze over. “So I’m building a model of the RX-78-2 that’s 144th scale when my Tamiya cutters… oh you have to leave? Already?”

My Forbes editor, Helen Popkin, she of the ConAir method of reporting for clicks, has a theory for niche journalism, too. Not surprisingly, it has a name that’s just as pop-culture relevant as the first one. It’s the Dursley Method of Writing For Muggles.

Most Harry Potter books, Helen’s method goes, reintroduce Harry and his story for readers who may have forgotten the story so far—or even readers who are just now joining the tale. It does this by putting Harry back with the Dursleys and recanting his history to this point.

However, J.K. Rowling manages to do this without boring more knowledgeable readers to tears. Even if you just read the previous Harry Potter book yesterday, you’ll still want to read every word of the introduction. At the same time that it is filling in the backstory, it’s also sharing new information in the form of Harry’s current misadventures with the Dursleys. By putting Harry’s history as a backdrop to his story right this moment, everyone stays interested and informed.

In a niche article, this can take the form of an anecdotal introduction. You can begin instantly drawing in both geek and outsider readers alike by beginning immediately with somebody’s story. People love to read about people, so you’ll keep everyone interested by peppering in the relevant factual information in between the lines of an anecdote about somebody you’ve interviewed.

You’ll notice that this is the technique I use over and again in my Forbes stories about fandom. Forbes has the most mainstream audience of anywhere I’ve written since CNN, so it’s reasonable to believe complete newcomers are stumbling on my articles here. Even for niche sites, however, it’s better to assume that not every reader is as well versed as you are in the nuances of a particular fandom.

For example, your reader may love the Mass Effect video games but be totally ignorant of Dragon Age. Since the games share many similar elements, your article could be the difference between somebody drawing a connection and discovering her new favorite game, or remaining totally confused by your jargon. In an article about Dragon Age, I might begin with a narrative about a gamer I’ve interviewed who professes it to be her favorite game, and fill in the blanks as I go.

If your niche interests are as interesting as you think (and I think they are), then it’s worth going the extra step to keep your geeky stories inclusive. Start your article with the story of a person, instead of a concept or a thing, in order to get everybody on the same page.