Otaku Journalist’s 6th Birthday

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6thbirthday

“Where do you see yourself in five years?”

Out of all the interview questions I’ve gotten, this is always the toughest. It’s hard to imagine what Future Me is going to want, or how her priorities will have changed.

That’s why it’s a little hard to believe that here I am, SIX years later, working on a project I started when I was 23! No matter what other forms my work has taken, writing in this blog has been a constant.

I like to say that blogging changed my life, and it really has. Without Otaku Journalist, I would have never gotten the visibility I needed to find clients and win contests and book deals, or the clarity to figure out what I want to write about about how to help others do the same.

Technically Otaku Journalist’s birthday is November 14. To commemorate it, I wrote a brief timeline of how blogging has shaped my career.

2009

One of the professors in my journalism master’s program urges every student in class to buy a personal domain name. I buy LaurenRaeOrsini.com and begin blogging about my journalism projects, most notably my Anime USA mini-documentary.

On my 23rd birthday, I set a goal to double my portfolio and to either find a job or start freelancing. This is the first time I consider working for myself.

2010

As my master’s program winds down, I take on internships first for the Newseum and then video game blog Kotaku. All the while, I attend dozens of fan events as a reporter, from a Lolita picnic to a cosplay meetup, plus Otakon, Anime Boston, T-Mode, and so many others. I also make a documentary while working as a Katsucon maid. I also make an effort to visit as many Japanophile landmarks in DC as possible, like Hana Market and Ginza (closed now). It’s safe to say I blog more prolifically in 2010 than I ever will again.

I graduate in spring and I can’t find a job, so I work part time at a gym while applying to 30 jobs in 30 days in November. By December, I’m working as a web designer downtown.

2011

By March I decide that web design isn’t for me, so I look for ways to become a full time freelance journalist. I read tons of books about building a career (like Steven Savage’s Fan to Pro) and double down on my reporting for Otaku Journalist, hoping it catches somebody’s eye. Even when I break my foot on a Metro escalator and can’t put pressure on it, I still report on Katsucon’s copyright woes the following day—just in a wheelchair. (Poor John wheels me around the entire time. It’s no surprise I married him.)

I find out about a contest that Forbes contributor Susannah Breslin is holding for female journalists under 25. I win and get to publish an article on Forbes. “Journalism jobs are dead. Journalism opportunities are everywhere,” I write. Later that week, Owen Thomas offers me a job at the Daily Dot and proves me wrong. Thrilled, I accept.

2012

When you’re an “Internet Community And Fandom Reporter” for the Daily Dot, you don’t need your old blog half as much as you used to. I definitely slack on Otaku Journalist this year. That said, this is the year I began to define myself with my reporting, covering communities other people didn’t, like “bronies” and this new site called Pinterest. Working professionally pushes me in ways that blogging didn’t, and I still have some 2012 clips in my portfolio today.

In between the hundreds of articles I write for the Daily Dot (up to 27 each week), I get an opportunity to travel to San Francisco for work, where I finally meet my mentor, Steven Savage. I make my first trip to Japantown, followed a few months later by my second, because I was so blown away the first time that I had to show John.

And then, in the middle of December, I quit the Daily Dot.

2013

I’ll never know if quitting the Daily Dot was a smart idea, because that site continues to grow enormously. But after writing more than 500 stories in a year and a half, I’m burnt out. I want to find a way to build a freelance career on my own terms. I pick up a slew of writing clients, including PBS and Otaku USA, but after my former boss, Owen Thomas, becomes the new editor in chief at ReadWrite, I pick up a new full time job there after just four months.

This year I revitalize Otaku Journalist by deciding to give away “Geek Journalism Guides,” 15 to 18 page PDFs that will eventually become the first eight chapters of my first book. Instead of trying to write Otaku Journalism all at once, I release it in chapters throughout the year.

2014

ReadWrite gives me a place to write about the niche technology communities I love to cover, only without writing or traveling half as much as at the Daily Dot, so I have time to pursue other freelance work, too. I become a regular contributor to Anime News Network and I finally publish my first book, Otaku Journalism, followed by work on my second, as a co-author to a Raspberry Pi tutorial guide, and third, Cosplay: The Fantasy World of Role Play. To cap off the year, I discount Otaku Journalism to $3, or $0 on Gumroad.

This is the year I ask myself, “what is my biggest regret?” and decide it’s that I never learned Japanese. So I do, and it really is that simple. Years of blogging have taught me that I can be my own editor, my own book publisher, and now, my own accountability coach while learning a new language.

2015

After ReadWrite is purchased by a larger company, I leave to freelance on my own, and finally, finally it sticks! It’s a year of going full circle as I return to Forbes for the first time since winning Susannah’s contest, and returning to a surprising place—code. This has been a slow build over time, but now I willingly take on web design and development clients while learning new development skills, just like I did in my very first “real” job.

Bolstered by my new independence, I decide to make Otaku Journalist a more helpful resource for fellow geek writers. That’s the thinking behind this year’s redesign, the publication of Build Your Anime Blog, and my recent webinar.

Looking back at how Otaku Journalist changed my life is revitalizing my goal to help other writers do the same. Here’s to another year of publishing helpful but geeky advice for writers who know they can make a career on their passions, they just aren’t sure how yet. No matter how long you’ve been reading, thank you for being here today, and I look forward to seeing you in the comments.

I quit Twitter for a week. Here’s what happened.

Journalism

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I quit Twitter and, as I promised on Saturday, I’m here to tell you all about it.

The one thing is, you’ll have to read about it on Forbes, if that’s OK. When my Forbes editor got wind of my experiment, she thought it’d fit perfectly in the tech and self-improvement section.

Quitting Twitter was extremely difficult for me. I had no idea how much I’d allowed it to become a part of my routine and social life. I was an early adopter, though you wouldn’t know it by my odd handle, @laureninspace. Though @laurenorsini was available, I was still in that mindset that you needed a quirky moniker for Internet sites, never guessing that Twitter would get as big as it did.

In the seven years I’ve been using it, it has become not only my news gathering and networking tool, but a performance platform where I try to entertain and make jokes and otherwise validate my existence. Somewhere along the way, I forgot how to eat a meal without taking a picture of it first. That’s what this week away was about—re-discovering the state of my analog life.

Would you dare to quit Twitter, even for a day or two?

Read my article on Forbes

Watch my webinar replay until midnight!

Careers

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My webinar with Steven Savage went down this Sunday morning and I think it went great! Thanks to everyone who showed up; it wouldn’t have been as good without all of your questions.

If you couldn’t make it for any reason, good news: we have a webinar replay up until Monday at midnight Eastern Time. At an hour and ten minutes runtime, Steven and I got through quite a bit of advice. We gave attendees a free worksheet PDF to use for note-taking, which I’m making available to everyone now:

Get the worksheet

Also, for the first time, Steven and I are offering our complete combined oeuvre of geek career advice in one heavily discounted bundle. Get our nine books in multiple formats (23 files total) for just $40. It’s certainly the cheapest we’ll ever offer them for. But hurry—the bundle is only available as long as the webinar replay is, until midnight tonight.

Get the bundle

I can’t stress how important it is to have mentors in your geeky career. When I saw Steven doing with his life what I wanted to do with mine, it made it clear to me that it was possible. Even during this webinar, I was still learning new things from him.

One more thing—I previously mentioned that I’d be announcing a new course during this webinar. I didn’t. I’m going to keep working on it until I have something really good to share. As always, if you have any feedback about what you’d like to learn from my next course, it’s very welcome.

Webinar Imminent!

Uncategorized

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OK, there aren’t actually any Otaku Links this week. I don’t have very many because on Wednesday, I quit Twitter. (And yes, there will be an entire post on that next week!)

For now, I’ve just been prepping for my Sunday webinar with Steven Savage. I’m using Leadpages, Chatango, and Google Hangouts On Air and they all require a bit of legwork. But I’m excited for the educational opportunities—both to share my geek career experience and advice at the webinar, and to explain the tech behind how to give a similar webinar of your own.

I’m pumped for an opportunity to answer direct questions about how I got to where I am today and my techniques for how other people can recreate what I did without all the trial + error, just the parts that actually worked. If you haven’t already signed up, there’s still time! We hope to see you there.

Sign up now!

Why I tell beginning writers to work for exposure

Careers, Journalism

write-for-exposure

Last week, geek hero Wil Wheaton made a wonderful point about payment vs. exposure. The Huffington Post contacted Wheaton in order to re-publish one of his posts for free. Instead, the site offered “exposure,” like a famous actor would need something like that.

I’m glad that Wheaton’s experience has brought this important reminder to creatives everywhere—you are never, ever obligated to give away your work for free.

That said, Wheaton’s post also acknowledged that unpaid exposure can be valuable to some writers: “If I’d offered this to Huffington Post for nothing, because I hoped they’d publish it, that would be an entirely different thing, because it was my choice,” he added.

I want to tell you about the times I have chosen to work for free.

I got my start as a professional anime blogger by writing for free. I staffed at Japanator in 2010 where I wrote anime reviews and Japanese pop culture stories in exchange for exposure. That same year, I interned at Kotaku and wrote about video games. I got some school credit for my trouble, but the most important part, honestly, was the exposure. The last time I wrote for free was In 2012, when I pitched a story about Homestuck to CNN. Even though I worked at the Daily Dot and regularly got paid for my writing, it wasn’t worth it to CNN—too many people wanted their name associated with a big site like that. Judge me if you like, but I accepted anyway, and wrote what is perhaps the most widely-read article I’ve ever written.

Today I wouldn’t dream of writing “for exposure.” Now that there are places willing to pay me for my anime stories, like Anime News Network and Forbes, I don’t value it anymore. Even Otaku Journalist gets 30,000 unique visitors a month—more reach than some places I once wrote for to get my name out there. But five years ago, when the only commenter on Otaku Journalist was John, and nobody in the anime blogging world had heard of Lauren Orsini, exposure was something that motivated me as much as monetary compensation motivates me today.

As your writing career grows, you will need to constantly be weighing your values the way Wil did. In the beginning, as it was for me, exposure was worth it. It was worth so much to me that I treated my chance to attract a larger audience as seriously as if it were my job. It’s this, not talent or anything like that, that made it possible for me to work as a professional today. Nobody would hire me with zero experience. My unpaid clips led to paying work.

It’s easy to feel resentful about working for exposure. But nobody is making you do it—it’s simply what worked for me. I wholeheartedly agree that if you’re a talented writer who puts a lot of effort into improving your skills, writing for exposure IS beneath you, but that’s the indignity of starting a niche writing career, especially in a niche like anime where there are very few ways to get noticed other than writing for free.

You should never think of unpaid writing as the end goal, but as a stepping stone toward better opportunities. Treat it like a job as long as the job benefits you. As long as exposure is valuable to you, stay. I recommend staying for up to six months to build up clips and learn the ropes of working with an editor, but no longer than that, and one-time essays are even better. Furthermore, be sure you really are gaining exposure! If you’re putting your posts up on some no-name blog and nobody reads them, it’s time to try a larger site. I recommend Anime Talk Amongst Yourselves, The Artifice, Yattatachi, and of course, Japanator. That said, always go by your own terms. If it leaves a bad taste in your mouth to write for free for somebody else, start your own blog and promote the hell out of it on social media.

When it’s time to go, ask for a recommendation from your editor (which they should be thrilled to provide in return for your professionalism), and add your clips to your portfolio. Don’t ever feel guilty about leaving—editorial blogs that aren’t paying contributors were lucky to have you providing any content at all, and they know it.

While Wil Wheaton certainly doesn’t need to get his name out there, beginning bloggers do. There will be a time when exposure doesn’t matter to you. But as long as you’re getting something you value in return, even if that’s not money, treat it like a job.


P.S. Building up a writing portfolio takes time. Want some advice on how to build a geek career that earns money now? Attend my webinar with Steven Savage this Sunday.

Sign up now!

Photo by Pete O’Shea