What I want the next generation of anime fans to know

Anime, Careers

next-generation-anime-fans

To state the obvious, I haven’t been blogging lately. Trouble at work, too many projects, and a nasty cough have all contributed. But an experience I had on Sunday reminded me one of the reasons I make my voice heard in our community.

Yesterday, I spent three hours with a local meetup group called Quirkster Kids, a group of “quirky, unique individuals” from age 7-16 and their parents. A lot of the kids are interested in anime and manga, so the organizer invited me to present on the many ways I’ve tied my passion for anime to my career—a topic I am super enthusiastic about.

I spent three hours with the group during which we discussed the kids’ favorite anime, the creative and interpersonal skills they are picking up by participating in anime fandom, and watched and reviewed two anime clips as a group (I asked Twitter for help but ended up picking five-minute snippets from Saturday’s Haven’t You Heard? I’m Sakamoto and Flying Witch. I had no idea which shows the kids had already watched, and I wanted to show them new stuff). I was really impressed to discover that the kids were already benefiting hugely from anime—from drawing their own fanart and writing fanfiction to founding anime clubs at school.

When I came home, I knew I needed to return to Otaku Journalist.

As a young anime fan, I benefited hugely from older role models. At twelve, I idolized my best friend’s older sister, who was hugely confident in her anime fan identity the way I wasn’t. In college, I was able to feel safe at anime conventions because of the older fans who volunteered to organize and run them. Now that I’m an established, even professional anime fan, I’m in a position to help younger fans the way older fans helped me.

During my visit, these were the main takeaways that I realized I want younger fans to experience in anime fandom today.

Anime helps “outsider” kids belong

If you’re an anime fan, that probably means that on some level, American shows on TV didn’t resonate with you. Just like Justin observed in his Why do people love anime? post, anime helps people express their individuality when they don’t feel like they belong anywhere else.

It didn’t surprise me that the Quirkster Kids group, which is designed for kids who are a little different, whether gifted or shy or on the spectrum, had a lot of love for anime. Not only is anime supremely different from anything else out there to watch, but it’s also a great community for people who march to their own beat. Since it’s a fairly niche interest, fans are accepting of each other’s differences while embracing that one commonality. 

Anime can be a unifying force. Cartoons are considered stuff for kids, but the complex stories and detailed art styles of many anime are definitely aimed at older kids, teens and adults. It was fantastic to be in a room full of so many different people of all ages who all had this one thing in common. Even if you’re one of the few people at school/work who likes anime, it’s hard not to feel like you belong in a room full of passionate fans.

Parents encouraged

The primary reason I enthusiastically agreed to give this presentation was because I was told the kids’ parents would be there, and said parents were a little confused about their children’s passion for anime. I was almost more enthused to talk to the parents!

I wish there had been someone like me to talk to my parents when I was a kid. My parents were sometimes confused, sometimes a little terrified by my spiraling anime obsession. I think they were worried I was going to become a social pariah. Anime conventions were absolutely forbidden for being too dangerous, so I didn’t attend one until college.

It was immensely satisfying to be able to dispel these myths. No, your anime fan kid won’t be a loner or a weirdo. In fact, they might make lifelong friends (I’m still close with my anime fan friends from high school) or learn valuable professional skills that help them in their careers later on! And, with a chaperone, anime conventions are perfectly age appropriate.

No gatekeepers

Of course, you might cut my parents some slack if you knew just what an awkward young anime fan I was. I wanted to tell everyone about my passions, whether they were interested or not. And in my own way, I wanted to be “cool,” by showing people I only read subtitled anime, and absolutely never watched dubs—effectively putting down the many people who watch dubs for any number of reasons, including being dyslexic or blind.

So when I talked to the group, I wanted to save them from this kind of behavior before it began. During a particularly heated discussion about whether Yokai Watch and Digimon are just cheap rip-offs of Pokémon, we ended up entering the territory of which anime is “bad” and “good,” and even which anime is legitimate or fake, like for example, American shows that mimic anime style, like Legend of Korra, but definitely aren’t made in Japan.

“I think it’s fantastic that American shows are acknowledging and borrowing from anime,” I said. I pointed out that people who like shows similar to the ones we like basically like the same things we do, and instead of snubbing them we should welcome them as fellow fans.

Our anime community is always growing. There have always been anime fans old enough to be my parents, but now (it’s hard to admit!) there are fans young enough to be my children, too. In a time when the Internet can be toxic and other subcultures (gaming, especially) can be unsavory, it’s always relevant to think about how we can keep anime fandom a welcoming place for everybody. I’ll do my part by teaching, speaking, and blogging as helpfully as I can.

How to start selling books on Kindle

Careers, Writing

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It’s been a year since I self-published my last Kindle book, Build Your Anime Blog. But every month, I still get a check for it. Same goes for Otaku Journalism, the book I published back in 2013. I’m not getting rich, but I appreciate an extra $40 every month for work I did years ago.

I’ve told you about some geek business plans that remain intensive as long as you choose to keep them up—like affiliate blogging and launching a consulting company. But selling a book is uniquely low maintenance. While writing it takes a lot of time and effort up front, after that it continues to make money for you as long as people are interested in buying it.

Here’s my book-selling process, from start to finish:

Test your book idea

That’s right, I recommend telling people about your book before you even begin.

If the purpose of writing your book is to sell it on Kindle, you’re going to want to write about something that will sell. You can find out whether you have a good idea in a number of ways. Otaku Journalism was the same topic as my blog, and I knew that if I had readers for the blog, I would have readers for the book, too. For my second book, I conducted a survey with the question: “If I wrote another book, which of these topics would you be most likely to purchase?” Anime blogging was number one, so I developed a book idea the following year.

I test my ideas for two reasons. Firstly, there’s no use doing any work if it isn’t a book idea people are interested in. Secondly, if people are interested, letting them know I have a book in the works has a second purpose—accountability. Once I’ve floated the announcement out there, I know I have to make good on that promise to my readers and friends.

Plan and write your book

I know, easier said than done. Otaku Journalism took me two years to finish, and most of that time was spent doing other things and saying “I should really work on my book someday.” (This is one reason I should have tested and told people about that book in advance!)

That’s why planning is the most important part. The more structured your book schedule, the easier it will be to do the nebulous writing part. My mentor Steven Savage says that he uses detailed bullet lists “I outline everything in bullet-point blurbs until I know where everything in the book will go down to the sentence.” That might seem extreme, but Steven is extremely prolific, self-publishing at least two books each year on top of a full time job.

For me it’s helpful to brainstorm every possible related topic the book could cover, divide those into chapters, and then divide each chapter into 6 or 7 sections. As a journalist, I’m used to writing pieces I can finish in one sitting, and sections are a very accurate gauge of how much I can finish in one writing session. They’re long enough to help me convey one of the main points of my chapter, and long enough that I feel accomplished when I finish one. Writing a book still sounds daunting, but writing a section per sitting makes it manageable for me.

Format the book for publishing

I do all my writing in Google Drive, but when I’m finished the first thing I need to do is get it out of there. If I try to create an ebook from a Drive file, I’ll just end up with something glitchy.

So the first step of my process is to transfer the manuscript to Microsoft Word. This is where I do all my format checking. I clean up bullet-points and check that there isn’t a page break between a chapter title and its first line of content. I also create a linked table of contents to each chapter title, a feature that will carry over to my finished manuscript.

Once things look good in Word, it’s time to port the file over to Calibre, a free e-book converter. Calibre easily adds metadata to my book (the title, author name, book cover file, and other data that Amazon will need to make my book searchable) while converting it to the .MOBI format that Kindle requires. This whole process takes maybe five minutes.

Next, I use Kindle Previewer, Amazon’s own tool for making sure your manuscript looks good on a variety of Kindle devices and apps. If I didn’t have this, I’d have to just check on my own Kindle device (an Android app, currently) and guess on the rest. Using this tool, I have a really accurate idea of what my Kindle book will look like no matter how it is accessed.

Sign up with Kindle Direct

When the book looks good, it’s time to upload it to Kindle Direct Publishing (KDP). This is the portal Amazon offers to self-published authors who want to upload books to Kindle.  

Each time, I go to Create New Title and follow the steps. It’s a pretty intense process, so set aside at least half an hour for it. This is where you mock up the sales entire page where people will navigate to buy your book.

This is also where you choose a price for your book, and I strongly recommend that you pick a price between $2.99 and $9.99. When you do that, Amazon lets you choose to earn a 70% royalty option for your book. So if your book sells for $9.99, you pocket almost $7 on every sale. This is leagues better than any traditional book deal, and why selling on Kindle is great.

It takes 24 hours for my book to appear in the Kindle store after that. I might spend that time promoting my imminent book sale by scheduling a newsletter, or tweeting, or making sure my Amazon Author Page is completely up to date.

Sell your book

Once your book is live, it’s time to watch the sales come in. KDP updates daily, so you can check in the morning to see how your book is doing.

One thing you’ll want to do is encourage your early buyers, likely your biggest fans, to write reviews on your sales page as quickly as possible. (This is why some authors give out free book copies in advance). For some reason, getting at least 10 book reviews as quickly as possible seems to be important to Amazon’s algorithm, and determines just how hard it’ll promote your book in the Kindle store. This part of the process isn’t really my expertise, so I recommend you check out Nathan Meunier’s free book on selling more Kindle books.

Publishing Kindle books is a small but rewarding part of my income. I love being able to share a bigger message with my readers than a single blog post can hold, and it’s great knowing that it’ll stay relevant and profitable for a long time.

If you have individual questions about self-publishing, post them in the comments. I’m sure there’s a lot more we can discuss.

Photo by Zhao on Flickr

Otaku Links: The more things change

Otaku Links

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  • Here’s an interactive map of Kyoto that lets you toggle between now and the 9th century. Now I was sort of hoping for a Google Street View and this is not that, but it’s stunning to see what’s changed, and even more surprising to see what’s stayed the same.
  • Friend and fellow otaku journalist Colette Bennett joined the Daily Dot! I’ve been loving her articles about geek topics, like this one about a Japanese artist making giant wearable cat heads.
  • Also, I redesigned Gunpla 101 and put up five new posts. There’s also a newsletter now! What do you think of the new look?

Photo by me. Am I just going to keep using Japan photos as the background for Otaku Links posts until I run out? You better believe it.

How to find the fandom skills you already have

Careers, Fandom

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Do you mind if I brag a little bit? Because the company I started is really taking off. We already have gotten three clients in a week, and we have an introductory meeting this week with a company you’ve definitely heard of.

This quick demand has reinforced my belief that fandom is a valuable job skill. If you’re like me and you want a career where you can be yourself, I have good news for you. Though admittedly, it took me a long time to figure it out.

I graduated from my masters program in journalism at the height of the Great Recession. None of my internships materialized into jobs, and neither did any of the initial places I interviewed.

I regrouped to my parents’ house, got a job ringing up patrons at the local gym, and got my resume ready for Plan B. I couldn’t figure out what I was doing wrong. After all, I had made sure to carefully hide any indication of my fandom interests on my professional material.

Boy, I couldn’t have been more wrong. Because when I finally did get jobs, they all were because of my fandoms:

  • I got my first office job as a web designer because my interviewer liked the page and graphics I designed for my anime blog, Otaku Journalist.
  • I got my job at the Daily Dot, specifically to cover the online fandom beat.
  • I got hired at ReadWrite because the editor in chief was my former Daily Dot boss, and he needed somebody he knew could do online community coverage.
  • I got my web developer job through a friend I met at Anime USA.
  • And of course, my consulting company is based on the knowledge I have accumulated by existing in fandom communities and understanding how fans think.

I went from hiding my geeky interests to building a career off of them. What people, including my younger self, fail to realize is that everyone’s a fan of something. Sharing your hobbies makes you more relatable. Sure, there will be some employers who will be turned off by your fandom, but do you really want to work for them anyway? Smart employers know that if you’ve dedicated a big chunk of your life to an interest, you’ve probably picked up some skills on the way:

If you write fanfiction: You are regularly improving your spelling and grammar. You can edit. You can take criticism well and use it to improve.

If you draw fanart: You have visual thinking skills. You have art skills and possibly technology skills (using a tablet or Photoshop) as well. You can take a concept and make it your own.

If you cosplay: You know how to tackle big projects, one piece at a time. You can turn a photo into a physical, fabric form. You’re detail oriented.

If you have an anime blog: You can stick to a schedule. You can use content-management software. You know how to attract and retain an audience online.

If you volunteer at cons: You’re organized. You know how to work well with a team, or may even know how to lead one. You believe in the importance of giving back to your community.

To get you started thinking of the skillsets that your fandom has given you, I’ve written up a worksheet to help you brainstorm. I suggest sitting down for 20 minutes and really thinking on the fandom career skills you may have been neglecting to market yourself with.

Get the PDF
Definitely share the results of your exercise in the comments if you are so inclined. I’d love to hear if this changes the way you think about your career.

Photo by Tim Gouw

Otaku Links: Real anime facts

Otaku Links

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  • When anime fans do spend money, here’s some research Rob Pereyda did on where they spend it. I pay for Crunchyroll and Funimation myself.
  • This season, I’ve scaled back a bit and I’m reviewing just two weekly shows for Anime News Network: Ushio & Tora and Ace Attorney. I’m also reviewing some new Gundam BD/DVD releases, so watch for those.

Not a lot of links this week, so here’s my obligatory reminder to submit cool links, ideally from your own blog, because I love to promote my readers.

Photo from my Fushimi Inari shrine visit.